Our History
From humble beginnings to becoming a regional leader, our story is one of growth, innovation, and community.
The Beginning
Our story began with a single convenience store in La Crosse, Wisconsin, founded by Don Zietlow with a vision to serve the community.
We focused on providing quality products at fair prices, quickly becoming a local favorite.
Expansion Era
We expanded to 50 stores across the Midwest, introducing our first gas pumps and becoming a one-stop shop for our customers.
This period marked our commitment to convenience and quality fuel.
Modernization
We implemented new technology, launched our rewards program, and introduced fresh food options.
Our stores became community hubs, offering more than just convenience.
Today
With over 800 locations, we continue to serve our communities with innovative products and services.
Our commitment to quality and community remains as strong as ever.
